Why I Unpublished my book, and What is Next

You know, I'm getting a bit sick of all the tra la la las. Things folk are saying, advice they are offering, and its the same shit all the time. Here's one I hear a lot.

if Stephen King wouldn't do it, I won't do it

Okay, in actual fact, I've never heard that, never with King's name anyway. But peeps keep floating in comments about how a trad pubbed midlist author doesn't do certain things. So Indies shouldn't, cause it makes us look professional (if'n we don't).

Personally, I call that a crock of shit.

Trad pubbed midlisters (TPMLs from here on) have rules to follow, like Never Piss off a Potential Customer, and so on. And if they did, they'd get their asses chewed by their agents and editors and everyone else. It's why so many TPML books are formulaic, and it's why so many readers love the originality and personality in indie novels.

Shouldn't we let some of that originality and individuality shine out of our asses, too? Sorry, I meant shine out of our blogs.

So what makes indie's look professional? Well, great books, great covers, great storylines, good editing. Those kind of things.

I'm not saying you should be like the monkey at the zoo and fling your shit at people, but I am saying with no one breathing down on indie's backs, its refreshing to be honest, and up front, and just be yourself.

I've noticed indies can be a bit "defensive" about certain things, like there are rules

• don't talk about money
• don't bad mouth other indies
• don't bad mouth the trad publishers
• act like you've got a big stick up your jacksie

Some of that's just pish. Here, look, I'll break some rules and the world won't end.

INVICTUS

I published Invictus on Smashwords on Sept 10th, 2010. I put it on Amazon a month later. It is now the 16th of February and I have to date sold (oh my God, don't reveal your sales figures)

50 copies

Yep, that's all.

40 on Amazon, 10 on Smashwords.

Amanda Hocking I aint, huh?

So, what went wrong? Well, it was actually quite a lot of things.

For one, the cover. I like the cover, but it is very plain, very bland. Invictus begins in medias res and never comes down. I want the cover to reflect something of the story, whether it be the airships or the demons, the revolvers or the clockwork robot assassins.

For two, the pacing. Invictus, as I just mentioned, is fast. Very fast. It races from attempted royal assassination to the sinking of the Titanic, setting fire to half of London and crashing an airship along the way. The pacing needs to be reconsidered, and one or two slower moments introduced.

For three, the editing. Which will be a post all on its own.

For four, the marketing. I released Invictus in October, separated from my wife in November, and am just returning to my book in February. All the marketing Invictus had was word of mouth, and that didn't happen much. Not surprising, with the points addressed above.

Barriers, my mum, and the size of my wang - unveiling Scathach Publishing's USP

There is such a thing as good taste. It is an elusive beast. Here at Scathach it is something heard of, but never seen. We fear it might be extinct in this part of the world. People say to us "You have no good taste." It makes us sad for a moment. We are never sure why.

We recently read an awesome article on USP. This is Unique Selling Point and is the reason people should buy from you. Don't think "I'm the only one with my book," think instead "There are lots of other books in my genre that are similar. Why this one."

You have your good cover. The work is edited. The story is tight. The characters are engaging.

That can be said about lots of books.

We're not going to go too much into what a USP is. It was summed up by Think Traffic far better than we could ever manage it. This is where you want to go when you've finished here.

We have our USP now, and it is summed up by this, the first Matilda Raleigh: Invictus book trailer. We're going to bring out more, and more, each time revealing a little bit more about the book, until the book comes out.

This time, there's nothing more than the title, author and price.

Enjoy.

And as to our USP?

Scathach Publishing: our books are cheap, not shit.